Are Movies Boosting Book Reads, Or the Other Way Around?

The news that Gone Girl is once again at the top of the box office is a surprise to absolutely no one. The tale of the missing wife has even stumped out Dracula himself, as well as a creepy, murderous doll by the name of Annabelle (and it’s Halloween month, people!). This made us wonder whether audiences read Gone Girl and then saw the movie, or if the film boosted book reads.

Putting our detective glasses on, we decided to do a little analyzing and pulled out some data from Twitter.

We sampled 8600 Twitter users who have tweeted about both the Gone Girl movie and book. Of those folks, we found that over 60% (around 6000 people) tweeted about the book first while the remaining 2600 mentioned the movie first.

And for each of those audiences we were able to identify how fans then tweeted about the other medium. For example, over 1000 book-first users then tweeted about wanting to watch the movie, showing “Intent to Watch,” and over 200 movie-first users then tweeted that they “Recommend” the book-version. You can view the breakdown of tweets in the graph below:


So although the book-first group is currently larger, it will eventually become eclipsed by mentions from moviegoers who have seen the film first— driving us to the conclusion that film adaptations of books have the ability to influence people to read!

Visit here if you’ve yet to read Gillian Flynn’s bestseller on media, marriage, and dishonesty.

Screen shot 2014-09-29 at 4.58.21 PM

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