Behaviors

Some of the more eagle-eyed amongst you might have noticed a slight change to our book pages in the past few weeks. We’ve adapted our cutting-edge Natural Language Processing technology that filters out tweets about books from amidst the noise of Twitter so that it detects what the tweeter is saying about the book as well!

At a glance, you can now see which tweets on a book page are from people who want to read, want to buy, have read or are recommending the book. It’s a great way of understanding what sort of a buzz the book is generating (and makes our pages much more colorful into the bargain!)

We want to make it super-easy for you to jump aboard the discussion on Twitter so we’ve added ‘Me Too’ buttons as well. If you agree with the tweeter you can click the Me Too button to tell your friends on Twitter instantly.

Want to put it to the test? Just search for a book on the site and look at all the tweets about it. Or you can see it in action on the book page for John Steinbeck’s “Grapes of Wrath” – one of our favorite classics.

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